Under pressure from Shein, H&M reaches for upmarket shoppers
By A Mystery Man Writer
Last updated 17 Jul 2024
![Under pressure from Shein, H&M reaches for upmarket shoppers](https://cloudfront-us-east-2.images.arcpublishing.com/reuters/TCFNJ7LHVZKKXI4YPQKEIG4MRA.jpg)
![Under pressure from Shein, H&M reaches for upmarket shoppers](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/12/14/d4997732-a49f-4bb0-b74a-0caba0bb8b9c_c16386f5.jpg)
H&M South China Morning Post
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![Under pressure from Shein, H&M reaches for upmarket shoppers](https://wwd.com/wp-content/uploads/2023/10/2008-pool-party-A4-PR-Portrait-Image-300ppi_02.jpg?crop=0px%2C17px%2C2480px%2C1387px&resize=1000%2C563)
H&M Confirms Rabanne Collaboration With Surprise Party in Paris - Essentials
![Under pressure from Shein, H&M reaches for upmarket shoppers](http://static1.squarespace.com/static/5388de33e4b01b17bc0d1ed7/t/6412671e7443694ec3130296/1678927674730/The+Life+Cycle+of+Shein.png?format=1500w)
Shein Clothing — Design Life-Cycle
![Under pressure from Shein, H&M reaches for upmarket shoppers](https://miro.medium.com/v2/resize:fit:1200/1*QhaXleT9v6lGNmlNvuw9lA.jpeg)
Chinese Fashion E-Commerce Brand SHEIN — a Hidden Dragon Aims to Take Out ZARA, by Alex Lew, CFA, Oriental Review
Solved SHEIN VS. ZARA: DIGITAL TRANSFORMATION INDUSTRY IN
![Under pressure from Shein, H&M reaches for upmarket shoppers](https://www.devdiscourse.com/remote.axd?https://devdiscourse.blob.core.windows.net/devnews/12_10_2022_07_30_33_4854874.jpg?width=1280)
Under pressure from Shein, H&M reaches for upmarket shoppers
![Under pressure from Shein, H&M reaches for upmarket shoppers](https://img.businessoffashion.com/resizer/C4ZnZBTvxhnKe7e0JOTFicvmB60=/800x450/filters:format(jpg):quality(70):focal(540x81:550x91)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/WJ2EPKYYMZAK3FUPAWFJAYJVU4.jpg)
Read Shein News & Analysis
![Under pressure from Shein, H&M reaches for upmarket shoppers](https://graphics.reuters.com/SHEIN-IPO/jnpwwqjmdpw/chart_eikon.jpg)
Under pressure from Shein, H&M reaches for upmarket shoppers
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