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How Nissan creates its signature 'new car smell

By A Mystery Man Writer
Last updated 07 Jul 2024
How Nissan creates its signature 'new car smell
People love that “new car smell.” For most cars and SUVs, it’s a mixture of plastics, stain resistant fabrics and maybe some actual leather, as well. It’s a complex olfactory chorus of odors that elicits an emotional response. At car companies like Nissan there are professionals part of whose job is to sniff carefully and ensure every new car has the that unique new car smell.
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