The world of K-pop beauty is changing as we know it—and it begins

South Korean girl group NewJeans may have just debuted this year, but they're already setting a new standard of fresh-faced beauty in K-pop

BEHIND TALK] Unraveling the Secrets Behind K-POP's Epic Global Success, Newsroom

Free Shipping & EASY Returns NewJeans' Hanni selected as Gucci's new brand ambassador, bts brand ambassador gucci

5 Gen Z K-pop idols making waves on the fashion scene, from Le Sserafim's Eunchae and NewJeans' Hanni, to Ive's Wonyoung, Aespa's Karina and NMixx's Sullyoon, repping Gucci, Armani Beauty and Miu

Kpop Trainee Life, Adult Acne, Beauty Talk Show, The W Show Ep. 2 (Part1) w/ Eunice

Free Shipping & EASY Returns NewJeans' Hanni selected as Gucci's new brand ambassador, bts brand ambassador gucci

The Beauty of K-Pop: How the Genre's Idols Influence Global Culture

The Beauty of K-Pop: How the Genre's Idols Influence Global Culture

This K-beauty brand believes a skin care routine can change your life

Free Shipping & EASY Returns NewJeans' Hanni selected as Gucci's new brand ambassador, bts brand ambassador gucci

The Role of Beauty Standards in K-Pop Explained, by Fariha Karim, Areas & Producers

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Becoming Global Beauty: K-beauty, Koreanness, and Race

NewJeans - Wikipedia