Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising
By A Mystery Man Writer
Last updated 17 Jul 2024
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://metro.co.uk/wp-content/uploads/2014/03/ad_128570651.jpg?quality=90&strip=all&w=1000&h=630&crop=1)
He's been one of the most recognisable faces of TV advertising for decades - but now Birds Eye have decided that their Captain will hang up his sailor hat for good.
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/181/cached.offlinehbpl.hbpl.co.uk/news/OMC/Walkersthumbnail-20161107080032125.jpg)
Captain Birdseye gets relaxed new look in latest fish fingers campaign
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://ih1.redbubble.net/image.827498009.5795/ssrco,slim_fit_t_shirt,mens,fafafa:ca443f4786,front,square_product,600x600.u3.jpg)
Fish fingers? Captain Birdseye from the seventies and eighties adverts Essential T-Shirt for Sale by Raise a Storm Designs
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://upload.wikimedia.org/wikipedia/en/c/c9/John_Hewer_Captain_Birdseye.jpg)
John Hewer - Wikipedia
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://cdn.images.express.co.uk/img/dynamic/1/590x/secondary/FISH-701615.jpg?r=1686998680160)
Captain Birdeye's success could have been more BOAT than bite, UK, News
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://metro.co.uk/wp-content/uploads/2024/01/GettyImages-1740441596.jpg?quality=90&strip=all&crop=0px%2C0px%2C910px%2C682px&resize=480%2C360&zoom=1)
Captain Birdseye axed: Fish Fingers icon set to hang up his sailor
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://i2-prod.mirror.co.uk/incoming/article31952429.ece/ALTERNATES/n615/1_Case-Of-24-Year-long-Capture-And-Incestuous-Abuse-Shocks-Austria.jpg)
Captain Birdseye sacked: Advert sailor frozen out after nearly 50 years as the bearded face of Birds Eye fish fingers - Mirror Online
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://cdn.images.express.co.uk/img/dynamic/1/590x/secondary/FISH-701619.jpg?r=1686998680160)
Captain Birdeye's success could have been more BOAT than bite, UK, News
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://metro.co.uk/wp-content/uploads/2023/12/GettyImages-1883329979.jpg?quality=90&strip=all&crop=56px%2C0px%2C912px%2C684px&resize=480%2C360&zoom=1)
Captain Birdseye axed: Fish Fingers icon set to hang up his sailor
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://i2-prod.mirror.co.uk/incoming/article31937894.ece/ALTERNATES/s270b/1_Father-and-daughter-separated-in-1961-to-be-reunited-after-63-years-apart.jpg)
Captain Birdseye sacked: Advert sailor frozen out after nearly 50 years as the bearded face of Birds Eye fish fingers - Mirror Online
Nina Perez's Instagram, Twitter & Facebook on IDCrawl
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://i2-prod.mirror.co.uk/incoming/article31952143.ece/ALTERNATES/n615/0_BANNER-COSTESSY-DEATHS_23.jpg)
Captain Birdseye sacked: Advert sailor frozen out after nearly 50 years as the bearded face of Birds Eye fish fingers - Mirror Online
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://townsquare.media/site/137/files/2022/03/attachment-PXL_20220226_040015782.jpg?w=1200&h=0&zc=1&s=0&a=t&q=89)
Yakima Needs a Jolibee
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://metro.co.uk/wp-content/uploads/2023/12/SEI_185575206-cb2f.jpg?quality=90&strip=all&w=480&h=360&crop=1&zoom=1)
Captain Birdseye axed: Fish Fingers icon set to hang up his sailor
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://i.ytimg.com/vi/Ntzxbf_NhUM/hqdefault.jpg)
Birds' Eye 'Fish Fingers - Captain Birdseye' TV ad - 45 sec advert.flv
![Captain Birdseye axed: Fish Fingers icon set to hang up his sailor hat after 47 years of advertising](https://ih1.redbubble.net/image.624853010.7275/fp,504x498,black,off_white,box20,s,f8f8f8-pad,600x600,f8f8f8.u3.jpg)
Fish fingers? Captain Birdseye from the seventies and eighties adverts Framed Art Print for Sale by Raise a Storm Designs
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