Captain scrapped as Birds Eye launches new branding - Design Week
By A Mystery Man Writer
Last updated 17 Jul 2024
![Captain scrapped as Birds Eye launches new branding - Design Week](https://s3.eu-central-1.amazonaws.com/centaur-wp/designweek/prod/content/uploads/2014/03/030314BirdseyeEG-1002x520.jpg)
Iconic Captain Birds Eye mascot replaced by 24-year-old woman
![Captain scrapped as Birds Eye launches new branding - Design Week](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/820/?sUrl=https://cached.offlinehbpl.hbpl.co.uk/news/OMC/BirdsEye-20180108033040940-20180629040724629.jpg)
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![Captain scrapped as Birds Eye launches new branding - Design Week](https://static.standard.co.uk/s3fs-public/thumbnails/image/2018/01/09/07/captain-birds-eye-2.jpg?quality=75&auto=webp&width=960)
Birds Eye unveils new Italian-born captain and he's a younger
![Captain scrapped as Birds Eye launches new branding - Design Week](https://i.dailymail.co.uk/i/pix/2014/03/01/article-2570795-1BEEB00D00000578-215_636x382.jpg)
Captain Birdseye is REPLACED as the bearded face of fish fingers
![Captain scrapped as Birds Eye launches new branding - Design Week](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/OMC/fdwq-20180703083247173.png)
Birds Eye marketing director: why we gave the Captain a rugged new
![Captain scrapped as Birds Eye launches new branding - Design Week](https://i.pinimg.com/originals/3f/31/fc/3f31fce09bdc3614c1d5b7d4d6abc461.jpg)
Captain Birds Eye Logo Brand Icon, Epicicons
![Captain scrapped as Birds Eye launches new branding - Design Week](https://static.standard.co.uk/s3fs-public/thumbnails/image/2018/01/09/07/captainbirdseye0901b.jpg?width=1200&height=1200&fit=crop)
Birds Eye unveils new Italian-born captain and he's a younger
![Captain scrapped as Birds Eye launches new branding - Design Week](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/OMC/BirdsEye-20140303104705328.jpg)
Birds Eye revamps Captain and simplifies logo in £60m brand
![Captain scrapped as Birds Eye launches new branding - Design Week](https://cdn.mos.cms.futurecdn.net/Me5FFqnHsYvxJC5nZvGfoR-1200-80.jpg)
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Birds Eye marketing director: why we gave the Captain a rugged new
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