From Scala and Belville to Friends and Elves: The evolution of LEGO themes marketed towards girls - Jay's Brick Blog

Editor’s Notes: Today, the entire world celebrates International Women’s Day, a global event marking progress in the women’s rights movements and gender equality. I’ve got two articles planned for today, and this is the first – charting the evolution of LEGO themes and sets marketed towards girls, and another that will drop later tonight, so Read More »

Thinking Brickly: The LEGO Gender Gap: A Historical Perspective

LEGO DOTS: Product Line Marketing Done Right

Which LEGO themes paved the way for LEGO Friends? – Blocks – the monthly LEGO magazine for fans

Guys and Dolls: The Beautiful Failure of Belville Figures - BrickNerd - All things LEGO and the LEGO fan community

From Scala and Belville to Friends and Elves: The evolution of LEGO themes marketed towards girls - Jay's Brick Blog

Living with DiverCITY: changing depictions of gender roles with LEGO minifigures in the post-Friends era.

From Scala and Belville to Friends and Elves: The evolution of LEGO themes marketed towards girls - Jay's Brick Blog

Toy Fair New York 2015: New LEGO® Elves Building Sets Introduce Fantasy Adventure

Guys and Dolls: The Beautiful Failure of Belville Figures - BrickNerd - All things LEGO and the LEGO fan community