Plaxo Goes Back To Being A Smart Address Book, Launches Virtual

By A Mystery Man Writer

Last updated 17 Jul 2024

Plaxo Goes Back To Being A Smart Address Book, Launches Virtual

Plaxo has had its fair share of ups and downs. Back in 2006, the company famously wrestled with spamming allegations and was later the subject of controversy over the screen scraping techniques it used to pull contacts from Facebook. (Which led to the infamous "Scoblegate".) With its launch of Pulse in 2007, Plaxo expanded into the social networking space, going beyond the address book to aggregate information feeds, like Flickr photos and calendars. Though the results were mixed (if not poor), its core business was attractive enough to draw the attention of Comcast, which acquired Plaxo for $150 million the following year. Since then, the company has tried to distance itself from its somewhat controversial past.

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