Son of Big Chief Tablet

By A Mystery Man Writer

Last updated 07 Jul 2024

My last post was about the evolution of the Big Chief Tablet and all of the wonderful cover illustrations of this standard school supply. . So today I just want to focus on the covers from the 1970's. . They are "so" my generation. . Looks like the ad execs over at Mead Corp. thought they would give the ol' Injun a rest and introduce a more cool and hip tablet that would appeal to us 70's kids - something along the line of Peter Max's pop art with black light poster appeal. I really like what they did with the first version . Version 1: Cool, renegade biker look complete with shades, stache and peace sign - very Peter Fonda in Easy Rider. But then Mead must of gotten some heat so they dumb-ied down the "son" and went
My last post was about the evolution of the Big Chief Tablet and all of the wonderful cover illustrations of this standard school supply. . So today I just want to focus on the covers from the 1970's. . They are so my generation. . Looks like the ad execs over at Mead Corp. thought they would give the ol' Injun a rest and introduce a more cool and hip tablet that would appeal to us 70's kids - something along the line of Peter Max's pop art with black light poster appeal. I really like what they did with the first version . Version 1: Cool, renegade biker look complete with shades, stache and peace sign - very Peter Fonda in Easy Rider. But then Mead must of gotten some heat so they dumb-ied down the son and went to Version 2: Not nearly as cool and renegade - the son looses his shades and his peace sign medallion. (please tell me what could possibly have been a problem with peace?Â Too political?) But obviously things still weren't dumb-ied enough so they stripped the poor son down to Version 3: No facial hair, no political agenda, and no fun. . [caption id=attachment_4788 align=alignnone width=575 caption=1970's Son of Big Chief Writing Tablets][/caption] . Well, I say to heck with dumb-ing down - LETS GO FOR IT! . . All of the Big Chief Tablets and Son of Big Chief Tablet images are from the collection of Jason Liebig. .