CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing
By A Mystery Man Writer
Last updated 14 Jul 2024
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://internetretailing.net/wp-content/uploads/2022/05/MightyMug-RoseGold.jpg)
Mighty Mug, a homewares brand that makes cups and mugs designed to never tip over, had a major counterfeiting problem. Bad actors all over the internet were selling knock-off versions of Mighty Mug on online marketplaces – costing it $20m in sales and hurting its expansion plans. So it turned to AI to fight back
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://events.brown.edu/live/image/gid/141/width/600/height/600/crop/1/src_region/0,0,572,572/9656_Screen_Shot_2022-09-28_at_2.38.46_PM.rev.1665674230.png)
Past Events, Data Science Institute
Governor Glenn Youngkin
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://entail.mayple.com/en-assets/mayple/6277b5dd4966a604d24c80d9_eternitymoderncasestudy_869476b48d7cfedd94515e6d3f548ac5_2000-1699776155045.jpg)
Ben Kazinik - content writer at Mayple
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://wolfstreet.com/wp-content/uploads/2022/06/US-CPI-2022-06-10-CPI-U-YOY.png)
False Hopes of Peak CPI Inflation: Prices of Services, Housing
Null, PDF, Startup Company
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://ep8trs7cdot.exactdn.com/wp-content/uploads/2023/12/Salesforce-7.jpg?strip=all&lossy=1&ssl=1)
News/Media Archive - Skender
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://www.harrywalker.com/media/21048858/featured-news-604x432-2021-04-23t132712025.png?anchor=center&mode=crop&width=302&height=216&rnd=133433161910000000)
Browse Our Extensive List of Speakers
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://ep8trs7cdot.exactdn.com/wp-content/uploads/2022/04/609-W-Randolph-2.jpg?strip=all&lossy=1&ssl=1)
News/Media Archive - Skender
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc41a165-2159-4d34-84df-8d96da0334b1_3767x2438.png)
The Retail Revolution - by Rex Woodbury - Digital Native
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://i0.wp.com/substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffae31967-2945-423b-80bc-e1c7a753b857_1174x1942.png?ssl=1)
The Business of Payments – Page 2 – How Paytech Makes Money
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://business.sdsu.edu/news/2023/images/traffic-thumb.jpg)
Fowler College News, Fowler College of Business
th?q=Hava durumu kahramanmaraş
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://newsgpt.ai/wp-content/uploads/2023/10/Screenshot-2023-10-02-at-23-46-49-Home-e1696362225101.png)
Sitemap
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://events.brown.edu/live/image/gid/22/width/600/height/600/crop/1/src_region/0,0,928,468/12716_CCMB-SeminarSeries-Logo-2023.rev.1694636137.png)
Past Events, Data Science Institute
![CASE STUDY How AI helped Mighty Mug stop hemorrhaging up to $20M in revenue due to counterfeiting - Internet Retailing](https://image.isu.pub/230113110129-4437229dd217e42086986d4ce08190b3/jpg/page_1_thumb_large.jpg)
IPI Volume 14 Issue 4 by Senglobal1 - Issuu
Recommended for you
You may also like