Sway LA Invests In 'Sillybandz' Ahead Of Once-Beloved Bracelet Brand's Relaunch - Tubefilter

By A Mystery Man Writer

Last updated 17 Jul 2024

Two entities beloved by teens of different eras are joining forces in a new collaboration. Sway LA, the TikTok creator house comprising Noah Beck, Bryce Hall, Griffin Johnson, Blake Gray, and Josh Richards, have tendered an investment in the beloved collectible toy brand Sillybandz. While the guys have made a slew of individual investments, this marks Sway’s first stake as a group. The size of the investment was undisclosed. Sillybandz are silicone rubber bracelets that come in packs of 24, and are sold according to different themes, including animals, holidays, and celebrities (thanks to licensing deals with the Kardashians and Justin Bieber). When not being worn as bracelets, Sillybandz revert to their various original shapes. The product was created by the entrepreneur Robert Cloak and rose to popularity in the early 2010s, whereupon they even became traded as collectibles, particularly their rarer iterations. Two entities beloved by teens of different eras are joining forces in a new collaboration. Sway LA, the TikTok creator house comprising Noah Beck, Bryce Hall, Griffin Johnson, Blake Gray, and Josh Richards, have tendered an investment in the beloved collectible toy brand Sillybandz.