How Brands Benefit From Scent Marketing

Cinnabon is one brand that has a successfully crafted scent marketing campaign designed to encourage sales. The bakery chain bakes fresh cinnamon rolls every 30 minutes to ensure the smell never leaves the air. The ovens are at the front of the store where scents can travel to the noses of customers more easily. When the scent isn’t strong enough, they warm sheets of cinnamon and brown sugar in the oven. This is just one of many scent marketing techniques used by companies across the . . .

Brands can use smell to reinforce its image and form unique and power connections with consumers while boosting sales.

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