Has the Stanley cup hype reached its peak?

This week, videos surfaced of countless young people running around Targets for a limited edition of the water bottle, which has become a must-have for many social media users.
A stainless steel cup is proving surprisingly durable in the often erratic world of internet fads.
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nbcnews • It's not just a cup, it's a Stanley cup. People camped outside of Target to get their hands • Threads

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