How a Consumer-Goods Giant Made its Toilet Paper Stand Apart

What can you possibly do with a product as basic as toilet paper to stand out in a hyper-competitive industry? Kimberly-Clark Brazil (KCB) was drowning in the bloody red ocean of the US$1.5 billion Brazilian toilet tissue industry when it turned to the tools and process of blue ocean shift.

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IN THE BOX: 24 Mega Rolls (4 Packs of 6 Mega Rolls) equal to 120 regular rolls (based on a standard roll with 66 sheets) SHEETS PER ROLL: with 313

Brand - Presto! 2-Ply Toilet Paper, Ultra-Soft, Unscented, 24 Rolls (4 Packs of 6), Equivalent to 120 regular rolls

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How a Consumer-Goods Giant Made its Toilet Paper Stand Apart

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How a Consumer-Goods Giant Made its Toilet Paper Stand Apart

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