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Activia: The Story Behind The Name

By A Mystery Man Writer
Last updated 17 Jul 2024
Activia: The Story Behind The Name
Brand naming is an essential part of creating a successful brand identity, and one great example of this is Danone’s Activia. Activia was developed to drive strong association with an active lifestyle which can be achieved with the consumption of probiotic yogurt.
Activia: The Story Behind The Name
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Activia: The Story Behind The Name
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